Overview Of The Law On Social Influencers
Who Is A Social Influencer? A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. In fact, influencer marketing is...
An Introduction To Creative Commons Under Entertainment Laws
INTRODUCTION People in order to innovate need to build on inventions and material that already exist in the world. But since the owners of the existing inventions or material expect something in return for their work, it cannot be expected...
Advertising Laws in India: All You Need to Know
An Introduction: Advertisements refer to mass media content made with the intention of persuading audiences, listeners, or readers to buy products and services. It serves as a medium of promoting goods or services by reaching out to thousands of individuals...
Broadcasting Regulations in India: Detailed Analysis
Introduction: The media, as the fourth pillar of democracy, remains a universal platform disseminating information to the general public, and the most reliable manner of broadcasting news through the multiple channels on television. Needless to say, such varied broadcasting necessitates...
Film Censorship in India vis-a-vis CBFC: A Detailed Analysis
An Introduction: Cinema, besides being a primary source of entertainment, is also a medium for communicating and disseminating knowledge. However, depending on the content that is being portrayed, this medium is capable of imbibing both positive and negative attitudes in...
Television Rating Points (TRP)- How Does it Work?
Introduction In an industry largely run from the advertisement revenue, essentially every decision regarding the creation of content is taken solely on the basis of the preferences of audience and the potential of earning revenue from that content. The media...
Regulation of Media in India: Need of A Constructive Mechanism
Introduction Debates on the freedom of speech and expression, extent of tolerance, and the limits to which media can regulate and be regulated, have been a matter of consideration and has raised several questions pertaining to regulation mechanism for Media...
Media Trial: Analysis of its Consequences On Fair Trial and Miscarriage of Justice
“Journalism can never be silent: that is its greatest virtue and its greatest fault.” -Henry Anatole Grunwald An Introduction: The word ‘media trial’ is often used and encountered, but many of us lack an in-depth insight on what it actually...
OTT Regulations, 2021: An Analysis
Introduction With the continuous advancements in technology, online platforms have left no stone unturned to tap into this dynamic space. Social Media platforms like Instagram, Facebook and Twitter have levelled up their approach in promoting not only entertaining content but...