INTRODUCTION In 2021, the government entered into a share purchase agreement with Tata Sons to divest its stake and transfer management control of the national carrier (see here). This transaction represented a significant milestone as it marked the first privatization...

INTRODUCTION In today’s fast-paced and ever-evolving business environment, organizations recognize the value of collaboration as a strategic approach to foster innovation and drive growth. Collaborative efforts enable companies to tap into diverse perspectives, expertise, and resources, enhancing their ability to...

INTRODUCTION Strengthening customer relationships is essential for the success and growth of any business. Building strong relationships with your customers fosters loyalty. They become your brand advocates, helping to attract new customers and contribute to the long-term sustainability of your...

INTRODUCTION Social media has indeed emerged in India and has gained significant popularity and usage over the past decade. India is one of the largest markets for social media platforms globally, with a large number of internet users actively engaging...

INTRODUCTION Digital marketing has emerged as a significant industry in India in recent years. With the growth of internet penetration and the rise of mobile phone usage, more and more businesses are turning to digital marketing to reach their target...

INTRODUCTION Mobile apps are becoming increasingly popular in today’s digital world. As more and more entrepreneurs invest their time and resources into creating mobile apps, it becomes crucial to protect the app idea and investment. One effective way to do...

INTRODUCTION When it comes to website development, having a solid contract in place can make all the difference in ensuring a successful launch. A website development contract is a legally binding agreement between a developer and a client that outlines...

INTRODUCTION The Electronic commerce (eCommerce or e-commerce) industry in India has experienced tremendous growth in recent years, with an increasing number of consumers turning to online shopping. As of 2022, India has more than 700 million internet users, making it...